Tag Archives: application

Anatomy of An Insight: Sizzl

Moving at the speed of culture has been the catchphrase for many marketers lately.

Oscar Mayer is one of the brands, that has turned that phrase into brand behavior.

Internet has love affair with bacon

Internet loves bacon. Actually there are more bacon-related conversations than there is chatter about Kanye West, Tom Cruise and Lady Gaga combined. They have been the bacon brand that has been capitalizing that eternal love for bacon. Oscar Mayer has done Bacon alarm clock and bacon branded content. Now their newest app will help you to find your true love (for bacon):

Insight: Tinder has become mainstream in the mating game*. When selecting for a potential partner, what could be more important than his or her preference of bacon?

Tinder for bacon-lovers

Tinder for bacon-lovers

Will people really start to use this app?

Probably not, but at least it grabs headlines and increases the brand love among bacon-loving Internet. The brand´s behavior online underlines their belief and dedication to bacon. And that is a noble mission.

*When I started dating my now-wife, we weren´t even on Facebook. We had to rely on real-life Tinder: going to bars. Kids have it easier nowadays.

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Anatomy of An Insight: Fartcode

If you are not even slightly entertained by flatulent humor, there is probably something wrong with your emotional state.

“You don’t have to be smart to laugh at farts, but you have to be stupid not to.”
Louis C.K.

Gas is always a blast for me, so not surprisingly this was highly entertaining:

Insight: Kids are not interested in nutritional value of food. Nutrition in food makes you fart. Fart equals fun. Educate kids through farts about the nutritional value of food. Get smart with your fart.

Nice touch on this app, combining utility and social sharing.

Only question with this brilliance is will it really appeal to kids (kids referring to anyone younger than me)?

The look & feel is actually more resembling an episode of Beavis & Butt-Head from 90´s and the song could have been lifted from the glory days of Epitaph records skate-punk.

Is it something that resonates more with us middle-aged kids than the real target audience?

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