Moving at the speed of culture has been the catchphrase for many marketers lately.
Oscar Mayer is one of the brands, that has turned that phrase into brand behavior.
Internet loves bacon. Actually there are more bacon-related conversations than there is chatter about Kanye West, Tom Cruise and Lady Gaga combined. They have been the bacon brand that has been capitalizing that eternal love for bacon. Oscar Mayer has done Bacon alarm clock and bacon branded content. Now their newest app will help you to find your true love (for bacon):
Insight: Tinder has become mainstream in the mating game*. When selecting for a potential partner, what could be more important than his or her preference of bacon?
Will people really start to use this app?
Probably not, but at least it grabs headlines and increases the brand love among bacon-loving Internet. The brand´s behavior online underlines their belief and dedication to bacon. And that is a noble mission.
*When I started dating my now-wife, we weren´t even on Facebook. We had to rely on real-life Tinder: going to bars. Kids have it easier nowadays.