Who?

riku2016

I am currently CEO for hasan & partners.

I have lead creative, digital transformation, strategy, social media and data specialist teams in Ogilvy, J. Walter Thompson, R/GA, TBWA and as the Country manager for MySpace. Expertise on both digitising traditional companies and building fully integrated offering to digital companies. I have lived and worked in 3 continents and to me diversity is one of the biggest source of richness in life.

I have successfully worked with global, regional and local clients across over 70 markets. Some of these clients include Google, Nike, Uber, Netflix, Nokia, Sony, Audi, HSBC and Unilever. This work has been awarded with multiple Grand Prix and Gold Effies and other industry accolades. Always eager to find new ways of working, so I have been early advocate of creative sprints and rapid prototyping.

I have written three critically acclaimed books about marketing.

The latest “Viherpesuopas” a/k/a “Greenwashing Instructions” came out on May 2022.

Start-ups are key to understanding the current digital revolution, so I have been advising and investing in start-ups in fields such as healthtech and cleantech.

Father of two daughters, I am passionate about gender rights and have worked with various projects focusing on gender equality and bridging the digital gender gap.

Outside marketing I am addicted to sports. 17 marathons, gym almost every weekday and one broken teeth from basketball. Nevertheless, or because of that, still going strong although slower because of above mentioned kids.

I used to play records in clubs and rhyme a little when I was young and chubbier. Now that I am old, more lean and more bitter, I only collect vinyl records from various genres and worry about the state of hiphop.

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