It has been a small hiatus in updating this blog.
Here is a short update of what I have been up to: After 8 years in Singapore moved to Kenya and now Managing Partner in Ogilvy Africa. I also became a father. So that is pretty much from my end.
You might have also heard about this COVID-19 thing happening in the world.
I am not an epidemiologist, politician or healthcare professional.
I am marketer.
So therefore I have channeled my opinions and ideas to the one thing I know about:
In the below presentation I outline four ways on how brands can act during this uncommon situation.
These methods are:
It is challenging time for brands, but staying quiet or inactive is not the right way to go. Habits are changed and market shares reshuffled during this time. Bold brands stand to win or at least lose less.