Monthly Archives: August 2012

Three Cool Technologies That Have Not (Yet) Been (Totally) Exploited by Marketers

Whenever new technology emerges, marketers have a small gap of opportunity to do campaigns concentrating purely on the novelty of new technology. And get away with it.

Consider augmented reality. When it was first introduced, we marketers ate the whole thing up and ranted about nearly every simple campaign utilizing that new technology even without any real idea behind it. Nowadays clients start to yawn if you mention AR even if it just starting to reach its full potential.

Such is the cycle from boom to bore. And it is getting faster every day.

There is always the novelty value of new, but also a value in rediscovery. So take a look on these not necessarily new but definitely emerging technologies, you might have a chance to ride on the big wave of opportunity:

1. 3D Printing

Apparently you can print out wearable bikinis, working riffles, custom chocolates and even kidneys with these machines. The technology has actually been around for three decades. Now with the emerging of more affordable 3D-printers (starting from 500$), they might soon be household items.

2. Holograms

Besides raising again the hot topic of Tupac being alive (which is naturally true), the above performance in Coachella sparked a sudden interest in holograms. Actually technology utilized is technically not hologram but an over century-old reflection technique called
Pepper´s ghost
. Nevertheless it was really impressive and initial cost of CGI & projection supposedly ranged around 100k-400k, which is not that impossible for forward-minded marketer aiming for big PR wins.

3. The Leap

Time to go Tony Starks.

So now just waiting the time that you cannot mention these ones in meetings any more.

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How Making Sushi Helps You Find The Perfection

Every professional, whether they like sushi or not, should see the following movie:

Jiro Dreams of Sushi is probably one of the most impressive documentaries I have seen this year. It tells the life story of 85-year old Jiro Ono, who is regarded as one of (if not) the best shokunin. That means sushi chef and also mastery of profession in Japanese. His restaurant Sukiyabashi Jiro is probably only 3-star Michelin restaurant which is located in MRT station.

The movie is not really about coking, altough you get a decent amount of food porn and sushi money shots in the film. It is about finding the true mastery, searching the perfection and finding the meaning of life (in work). While I tend to get my nigiris from the store, there are many lessons everyone should learn from Jiro. You can be shokunin in other professions as well:

1. Inspiration (Perspiration)
Becoming a sushi master takes years and years or hard work. You first start with washing dishes and gradually move to the more difficult tasks. If you have been succesful as an apprentice, maybe after a decade you are worthy to cook the tamagoyaki. This means thousands of repetitions, iterations and failures in your working career. Good example of this in the movie is when apprentice explains how he started to cry, when he finally made egg sushi which was adequate quality for the sushi masters. He had made hundreds of attempts of making it the best.
There is never shortcut for mastery, just one way: the hard way.

2. Improvisation
The menu of good restaurant changes daily, according to what is available on the local fish market. Same way the business climate and situations vary every day and are not necessarily related to you at all. You have to find ways to cope, adapt and challenge these situations. The outcome must be great in any case.
You have to able to reach perfection, despite the circumstances.

3. Innovation
Despite the strong appreciation of the traditions, good shokunin also innovates. Jiro himself has been inventor of many sushi dishes, which did not exist before him. Like the title of the movie suggests, he used to dream about different ways to make sushi and then fulfilled those dreams in his restaurant. In similar fashion as professionals we have to keep on moving and constantly re-inventing ourselves. Otherwise we end up doing the same thing over and over again. Eventually we realize that no one wants that same thing anymore.
Knowing the history is worthless, if you are not willing to change it.

Also Jiro teaches us one important lesson: there is no retirement for true master. I hope that when I will be almost 90 year old, I am still going strong and try to find perfection.

Are you shokunin in your work?

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