Tag Archives: bacon

Oct 01 2015
Leave a comment
Advertising, Digital Strategy, Marketing Strategy, Planning

Anatomy of An Insight: Sizzl

Moving at the speed of culture has been the catchphrase for many marketers lately.

Oscar Mayer is one of the brands, that has turned that phrase into brand behavior.

Internet has love affair with bacon

Internet loves bacon. Actually there are more bacon-related conversations than there is chatter about Kanye West, Tom Cruise and Lady Gaga combined. They have been the bacon brand that has been capitalizing that eternal love for bacon. Oscar Mayer has done Bacon alarm clock and bacon branded content. Now their newest app will help you to find your true love (for bacon):

Insight: Tinder has become mainstream in the mating game*. When selecting for a potential partner, what could be more important than his or her preference of bacon?

Tinder for bacon-lovers

Tinder for bacon-lovers

Will people really start to use this app?

Probably not, but at least it grabs headlines and increases the brand love among bacon-loving Internet. The brand´s behavior online underlines their belief and dedication to bacon. And that is a noble mission.

*When I started dating my now-wife, we weren´t even on Facebook. We had to rely on real-life Tinder: going to bars. Kids have it easier nowadays.

Tagged , , , , , , , ,
Oct 03 2014
Leave a comment
Advertising, Insight, Strategy

Anatomy of An Insight: Don´t Skip Breakfast

Good insight comes always from human truth. But that human truth can be super simple. That human truth can also come from specific media constraints.

Pre-roll is currently the most under-utilized and boring digital advertising format, but luckily there are brands who are putting some thought to it:

EAT – Don’t Skip Breakfast from Brave on Vimeo.

Insight: People skip most of the pre-roll ads. Many people skip their breakfasts as well. Latter is unhealthy, first probably opposite. Can we combine these two skipping behaviors?

Eat is a sandwhich chain. All of the office workers skipping their breakfast at home and skipping those YouTube pre-rolls at work, are a lucrative target audience for them.

Just acknowledging the fact that the skip ad –button is there is great.
Then rewarding those who watch it to the end is just brilliant.
This is simple, but genius work from Brave.

Tagged , , , , , , , ,
%d bloggers like this: