Good insight comes always from human truth. But that human truth can be super simple. That human truth can also come from specific media constraints.
Pre-roll is currently the most under-utilized and boring digital advertising format, but luckily there are brands who are putting some thought to it:
EAT – Don’t Skip Breakfast from Brave on Vimeo.
Insight: People skip most of the pre-roll ads. Many people skip their breakfasts as well. Latter is unhealthy, first probably opposite. Can we combine these two skipping behaviors?
Eat is a sandwhich chain. All of the office workers skipping their breakfast at home and skipping those YouTube pre-rolls at work, are a lucrative target audience for them.
Just acknowledging the fact that the skip ad –button is there is great.
Then rewarding those who watch it to the end is just brilliant.
This is simple, but genius work from Brave.