Anatomy of An Insight: Fartcode

If you are not even slightly entertained by flatulent humor, there is probably something wrong with your emotional state.

“You don’t have to be smart to laugh at farts, but you have to be stupid not to.”
Louis C.K.

Gas is always a blast for me, so not surprisingly this was highly entertaining:

Insight: Kids are not interested in nutritional value of food. Nutrition in food makes you fart. Fart equals fun. Educate kids through farts about the nutritional value of food. Get smart with your fart.

Nice touch on this app, combining utility and social sharing.

Only question with this brilliance is will it really appeal to kids (kids referring to anyone younger than me)?

The look & feel is actually more resembling an episode of Beavis & Butt-Head from 90´s and the song could have been lifted from the glory days of Epitaph records skate-punk.

Is it something that resonates more with us middle-aged kids than the real target audience?

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