Stand-Up Strategy

When you market is the whole world you can pretty much sell anything and there is demand for what you do. I think it is a question of point-of-view whether this thought is comforting or disturbing. I was reminded about this when colleague, whose identity I want to protect, because he was probably buying them for himself, put me up on this:

Shreddies
So basically it is underwear, which neutralizes your farts, so they do not smell. Apparently it uses high-technology carbon cloth “Zorflex”, which dissolves the odor.  It was originally used in chemical warfare suits, but now everyone can use that technology when releasing their own private “chemical warfare”.

I understand that severe flatulence is no laughing matter (or it should not be), but I still it hard to not found this a little bit amusing. Especially because their tagline is “Fart With Confidence”.

This odd product raise couple of questions:
– If flatulence causes you uncomfortable social situations, why do you want to use underwear product with such as a prominent branding?
– Who are those perverts who smell each other when they are farting (referring to the picture)?
– And if you have decided to practice those weird activities, what is the point of smelling the fart if you cannot smell it (referring to the picture as well)? Is it some kind of vibration thing? 
– On the philosophical tip, if you fart and no one smells it, did you really fart?
– Will they next upgrade the product to remove the noise as well?
– Have they considered using this chap as their spokeperson? Or sponsor this event?

Shreddies have big potential target audience, as normal person farts approximately 14 times a day. Also if you would fart consistently for 6 years and 9 months, you would produce enough gas to produce atom bomb. I found this in the Internet, so it must be true.