Anatomy of An Insight: The Streets Sound Different by Volksvagen

Sound is important part of your brand. Harley-Davidson views its V-twin engine sound so crucial aspect of it brand, that it filed a sound trademark application for it in 1994. But what do you do if your product does not make a sound? This is how Volkswagen approached the challenge with its campaign for it electronic vehicle solution e-mobility:

Insight: Electric car is just as good as normal car, expect that it does not make a sound. So it is only natural to hire beatboxer to do those traditional car sounds.

Again a brilliant simple idea I wished I had done myself.

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