I got a call yesterday from one of my banks in Singapore (the whole banking system and credit card craze should be a topic for another post). As I see that persuasion and selling is close to my craft I will always listen the sales pitch. This time it was not that helpful:
Salesman: Hi, I am from your bank, would you have a moment of time?
Me: Yes, I actually have.
Salesman: As you have an account here with us, would you be interested in personal loans?
Salesman: Ok, have a nice day.
I was tempted to start lecturing the caller about selling. The lack of persuasion made me almost angrier than too aggressive salesman. What a missed opportunity!
No one likes to forceful salesman, but don´t be such a pushover either! I had already indicated that I am interested (as I had time, otherwise I would just hang up on you), so surely you have something to sell besides those loans? Right? Getting personal contact with your bank customer on in this day and age is a luxury that you should not waste. I try to avoid that personal connection as much as possible. The salesman blew an opportunity. I might have been interested in investment products, new credit cards (as I don´t already have them too much) or whatever else bank could offer.
Probably the caller was only tasked to sell those loans, so I don´t fault him on keeping the eye on his prize. I think bank is to blame in here. It seems quite ineffective way to try to sell me anything, if I get an individual contact from every single product department. Actually today I was contacted about some dental insurance from the same bank. I was not interested either, so the discussion went following the same pattern as stated above. Probably by the time they have something that interests me, I am already totally pissed of their constant bombarding that I have deleted my account.
Although manpower is cheap in call centers and ROI might look nice on paper, no one ever calculates the harm what they also do to brands. I have to say I don´t really have any brand love for my bank to begin with and terrorizing me over the phone with sloppy sales lines does not help the matter at all.