Digital Years are Dog Years

Someone opposed an idea, because it was “already” proposed three years ago.

Three years?

Are you kidding me?

Maybe three days, three months but three years!

Normally during three years in advertising, all of your clients and colleagues have already changed completely. How anyone can even remember what happened three years ago? I generally believe that if you have a good idea, you sell it as long until someone buys it. Or you are bored with it, which might indicate that it was not good idea to begin with.

Three years is a lifetime.

Digital years are like dog years. Things change and age faster. To get matters in perspective, here are collection of things that has happened during last three years:

I had to just write these as a reminder, so I can guide people here when they say something as stupid as that to me again.

Just because something has been done or proposed before, does not mean it cannot be done. Just do it better. Sometimes the proposed idea was right, but the time was just wrong.

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