Someone opposed an idea, because it was “already” proposed three years ago.
Are you kidding me?
Maybe three days, three months but three years!
Normally during three years in advertising, all of your clients and colleagues have already changed completely. How anyone can even remember what happened three years ago? I generally believe that if you have a good idea, you sell it as long until someone buys it. Or you are bored with it, which might indicate that it was not good idea to begin with.
Three years is a lifetime.
Digital years are like dog years. Things change and age faster. To get matters in perspective, here are collection of things that has happened during last three years:
- Facebook had less total users, than mobile users now (950m) or daily users.
- Snapchat, WeChat and Line were just starting. These apps have around 900 million users. All of the anonymous messaging apps were launched.
- 1,46 trillion videos were viewed, 1,25 trillion hours of video were watched and 210 million hours of video were uploaded to YouTube.
- Microsoft bought Nokia. Facebook bought WhatsApp, Instagram and Oculus Rift (and 43 other companies). Google bought 88 companies. Apple bought Beats. I bought weightlifting shoes.
- Miley Cyrus happened.
- Korean rap song became the biggest song of the universe.
- Justin Bieber happened as well.
- Selfie became the word of the year.
- Kim Kardashian broke the Internet.
- People invented and have already forgotten Harlem Shake.
I had to just write these as a reminder, so I can guide people here when they say something as stupid as that to me again.
Just because something has been done or proposed before, does not mean it cannot be done. Just do it better. Sometimes the proposed idea was right, but the time was just wrong.