Anatomy of An Insight: Canal Digital Silver Hand

There are currently so many good TV shows, that you should get a time off from work to catch up with all of them. Canal Digital Norway taps into this insight with this brilliant ad:

Insight: One of the biggest fears of modern man is the fear of missing out.

If you have not seen Breaking Bad, Ray Donovan, Mad Men or whatever happens to be currently the hot show, you will be left out of the conversation. In this film, Canal Digital has dramatized the hell out of this strong insight and captures perfectly the moment when you don´t know what other people are talking. One of the great glimpses of insight in the ad is in 21s mark, when the poor protagonist tries to use the TV show reference but applies it in wrong context. So been there, done that.

The Nordic Humor shines through the clip and it does not miss a beat. Where some other client might have ruined the clip by having happy ending or some other sentimental bullshit, this clip just goes from bad to worse. Ignore the pop culture references at your own peril, or you end up as an one-legged miserable dude. This is absolutely brilliant work from Try/Apt.

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