Busyness as Proxy for productivity: In the absence of clear indicators of what it means to be productive and valuable in their jobs, many knowledge workers turn back toward an industrial indicator of productivity: doing lots of stuff in a visible manner.
-Cal Newport (Deep Work)
Being in a meeting is not our job.
Having a conf-call is not our job.
Sending e-mail is not our job.
Being in front of computer late to suck up your bosses is not our job.
“Being busy” should never be an indicator of how well you are doing our job.
Our job is to think or sell: sometimes both and sometimes in reverse order.
If you are busy because you are thinking really hard and selling even harder, that is great.
If you are busy because you want to look like you are busy, I just feel sorry for you.