Tag Archives: gamification

Forget the Apple Watch, This is the Only Wearable that Truly Matters…

Stop jacking off, start jacking on…
Although I have been an early advocate for wearable tech, some of the recent developments in wearables have been cringe-worthy at their best. While waiting for the Apple watch, the wearable space has been disappointing. Until now…

Enter the Wankband.

As we all know, the main developments in Internet technology have been driven by porn industry. Therefore it is only opportunity, that Pornhub should take the role to be the lighting beacon in the future of wearables with their “Wankband”. The idea is simple: wankband creates power when you love yourself (move the band in up & down motion) and then kinetic charger stores the “dirty energy” which you can use for example to charge your phone.

Although I am quite skeptical that this product will ever reach the store shelves, Wankband still embodies the five success requirements that majority of current wearables are missing at the moment:

1. Simple (Anyone can do the up & down movement)
2. Useful (Your phone is always running out of the battery, isn´t it?)
3. Instant gratification (Although you don´t necessarily charge the full battery, the journey to create “dirty energy” is satisfying)
4. Based on existing behavior (Although no one admits it)
5. Well-branded (Catchy name, good-looking site, mentions in PSFK)

The copywriter for the website and the video deserves extra credit as well with great puns.

Tagged , , , , , ,

ScootBiz Bidding: Gamification That Works

Gamification used to be the trendy buzzword couple of years back. Although industry hot shots are not raving about it anymore, the main idea makes still perfect sense. Gamification is making boring tasks fun, rewarding and immersive (not necessarily even game-like i.e. frequent flier programs).

Small example of this came from Scoot airlines, with whom I was flying last weekend. Little bit before my flight I got a mail from Scoot, which gave me an opportunity to bid for business class seats. I could set my own price and if my bid would be successful, I would get business class seats:

Screen Shot 2015-01-19 at 4.23.17 PM

This is a brilliant idea for two quite obvious reasons:

1. The opportunity makes the thief

My main concern when selecting budget airline is price, price and price. I would never book so calle ScootBiz in normal circumstances as my mindset is minimizing the investment. However, given the opportunity to bid on those Scootbiz seats, it felt different case. The price for economy class was already sunken cost, so I evaluated the opportunity to “win” those seats in new light. Bidding is an attention grabbing, active and addictive way to get people to spend more. It is likely that bidding also makes you spend more than you had thought, because it feels “risk-free” investment. You set your own maximum, which you are willing to spend. What many people do not realize that every price you set is already in addition to what you were first willing to spend. They also show “the strength” of your bid, which naturally prompts you to bid higher.

2. Only upside for Scoot

As you offer the bidding opportunity for those who have already booked their tickets you can wait to sell those seats until last minute. In best case scenario they might get even more money than normally. At its worse, they still get something. No matter what price Scoot gets from the bidding process, it is still better than no price at all.

Simple ideas are always the strongest.

Tagged , , , ,

Endorsements: LinkedIn Likes?

During last couple of weeks, there have been sudden surge of people adding their business skills in LinkedIn. The main reason for this is that  you can now do one-click endorsement of particular skill of your LinkedIn contacts. It is as easy and probably as worthwhile in professional way as Facebook like in less-professional setting. I don´t know will the amount of endorsements affect your employment opportunities in future, unless you apply to become a social media manager.
More than just another way to flex the virtual vanity, endorsements are a great example of smart “nudging” from LinkedIn to make people use their service more. More complete LinkedIn profiles, the closer will be the day that your LinkedIn profile has completely replaced traditional CV.
LinkedIn Endorsements is a great example of the power of social recognition and how it can be one of the most powerful incentives you can have. Overall LinkedIn has been build brilliantly combining nudges, gamification and social elements to make people make their profile complete and spend more time with the service. Naturally that helps LinkedIn to better monetize their service with advertisers. And while everyone has been concentrating on hoopla around Facebook, LinkedIn has been doing their thing more quietly and arguably more effectively (at least adjusted to user numbers) as well.
And thanks for all the endorsements I have gotten in LinkedIn. I probably thank by endorsing you back.
Tagged , , , , , ,
%d bloggers like this: