Stand-Up Strategy

Regular readers of my blog know my appreciation of lowbrow humor and brands who take piss out of everything.

That is why I am a strong supporter for the Norwegian underwear brand Comfyballs. Lately they have been fighting US patent office, because they cannot register their name because it is considered “vulgar”. The reason for that being:

In the context of the applicant’s goods… Comfyballs means only one thing – that a man’s testicles, or ‘balls,’ will be comfortable in the applicant’s undergarments.
The mark does not create a double entendre or other idiomatic expression.
When used in this way, the word, ‘balls’ has an offensive meaning.

I wish more brand, would be as clear as Comfyballs.

Their main product benefit is in their brand name. Double entendre would actually be more offensive, because you try to hide something. Comfyballs is truly honest brand and not hiding behind marketing jargon. When you wear them your balls will be comfortable, because their patented design PackageFront™ reduces heat transfer and restricting movement. There is not anything offensive of having comfortable underwear, on the contrary. Using badly designed underwear when jogging is a truly offense to your crown jewels.

Comfyballs has not just been scratching their balls, but also actually risen to a challenge and they are trying to get their name registered officially in US. They launched the site “Fight for Your Balls” and also created video to celebrate comfortable balls:
Comfyballs has not just scratched their balls, but also actually risen to a challenge and they are trying to get their name registered officially in US. They launched the site “Fight for Your Balls” and also created video to celebrate comfortable balls:

Legalize Comfyballs from Fantefilm on Vimeo.

Naturally the ad was banned in YouTube (those US hypocrites), but again more buzz for the brand. At least the visitors in the site seem to be in their favor.

There are things in the life you should fight for, your balls are one of them.