Anatomy of An Insight: Rexona Social Experiment

I love doing work that is simple but insightful.

Too often we, as marketers, end up complicating things by weird marketing talk and creating irrelevant associations with our products that are not true. We just should try to be as authentic as possible and honest on what we do. Therefore the recent content series we have been doing with Rexona has been refreshing to do. It is all based on insight about the product and its need on our markets and nothing else.

This is the social experiment from Indonesia (don´t worry if your bahasa is a little bit rusty, you will get the idea):

Insight: People will not say to your face if you smell, but they talk about it behind your back.

The campaign is currently live in Indonesia and Brazil and has gained already over 1,5 million views.

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