Tag Archives: applications

Public Shaming is The Best Motivator

It´s like if your annoying roommate was a fitness tracking app.

cakewalk

Here is app I heartily endorse.

Cakewalk is step-tracking app which nags to you and if you do not reach your goals it will publicly shame you on Twitter. As majority of New Year resolutions will be broken sometime you need a little bit of tough love to stay on the course. Otherwise it is super simple: it will set the goals based on your daily average step count and then insults you if you don´t fulfill your goals.

plasticbags

Probably someone will get upset of this “mean” app. Well get away from your smartphone and just go walking.

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Anatomy of An Insight: Meat Pack Hijack

I had totally slept on this, but luckily was shown it today in a meeting.
Entertaining and effective loyalty idea from this Guatemalan shoe store Meat Pack:

Insight: Most brands and companies are struggling with the top-of-mind. Consumers are promiscuous among brands. There are not many monogamous relationships with brands. If you are able to make your customer think about your brand, when they are shopping around, you are already having the upper hand. If you are able to make them come out running from that same competitor store, you are most likely winning.

Other lesson: If you are challenger brand, you should act like challenger brand. Although you might offend certain big players, your fans will just love you more.

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Yo.

Simplicity is beautiful. With messaging apps and especially through stickers our communication has become more effective and simpler. Is there a limit to how simple you can get?

Apparently not.

This week app called “Yo” launched from beta. It is the simplest form of communication I have yet seen. It works in iOs and Android. You select username. Then you add friends. Then you can send your friend “Yo” as a push notification and audio. So essentially you can only communicate through one phrase:

Yo

You got to be kidding?

No I am not. The company behind “Yo” has raised $1 million in venture capital. Currently there is over 50k users sending around 4 million Yos. They are also currently hiring.

For life-long hiphop-enthusiast I can see the merit of the app. Maybe in the future iterations you can have personalized “Yo” or an “Yo” from a famous rapper. Yo is simple, positive and universal.

Unlike many start-ups, the app creators have also thought about potential use cases for companies:

  1. A blog can Yo the readers whenever a new post is published. Imagine getting a Yo From PRODUCTHUNT.
  2. An online store can Yo its customers whenever a new product is offered. Imagine getting a Yo From JENNASHOPIFY.
  3. A football club can Yo the fans whenever the team scores a touchdown. Imagine getting a Yo From THE49ERS.
  4. An ice-cream truck can Yo the kids when it’s around the corner.… Imagine getting a Yo From THEICECREAMTRUCK.

The feedback for the app is hilarious as well. The current users have definitely taken supportive although somewhat ironic stance to it. Here are some of the highlights of App Store comments:

Yo is all I need
When the wife texts me to go get some stuff from the store, all I do is shoot her back a “Yo”. When the kids text for money or a ride, I get on the app and hit them a “Yo”. Yo is a way of life. Live simply, live beautifully. Yo”

This app changed my life
I am a professional scientist who has been scouring the earth for 7 years in search of a program or application so revolutionary, so outside of the box, so groundbreaking, that it could actually reverse the effects of clinical depression and bipolar disorder. “Yo” seems to be a fit. I have tested the effects of yo on several samples of depressed and bipolar tigers. Tigers were a natural choice for testing due to the little known fact that their anatomy is nearly identical to that of a humans. In a sample of depressed tigers, 8 out of 10 became happier due to the app yo and in an all male sample, 9 out of 10 experienced increased libido. I have taken my findings to Pfizer in hopes of negotiating some sort of three way contract between the creators of yo, Pfizer, and myself, Chisley Winsett M.D. So my message is this, creators of yo, this app that you have so sweetly crafted is not just an app, nay, but a highly scientific piece of medical innovation. We could do great things together. Please respond. Regards, Chisley Winsett M.D.”
 
“A life changing app
Yo is the best way to communicate. We no longer need intellectual discussion. We no longer need language. This is the next stage of human evolution!”

This feels more like postmodern commentary of the current app infrastructure or as an art project gone viral. On the other hand, it is hard to predict what eventually becomes hit. I would regard Yo only as a novelty app, but I do not use stickers either. It just might be that Yo will revolutionize messaging. Or it will be remembered as the tipping point when app bubble really started to burst.

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