Anatomy of An Insight: GEICO Fast Forward

How did they get in the air playing a saxophone?
And we said, “Exactly”.

Pre-rolls are pain, but they should not be. Geico won “Campaing of the year” last year with their Unskippable-series. Now it is time for it sequel and again it does not fail to deliver. As we now sequels don´t usually work in advertising, expect when they are working.

First you are tempted with the pre-roll:

You can´t help yourself. You have to watch the whole thing:

(There are four of these ads for your viewing pleasure)

Insight: Quite often it is more arousing if you don´t reveal everything you got immediately.

This campaign is not only creatively top-notch; Geico has also ensured that all the nuts and bolts in YouTube definitely guide you to right direction.

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