Sequels Don´t Work in Advertising…Expect When They Work

I could not put the following ad to Anatomy of An Insight –section as it is a little bit too in a meta-level. I also have had too many Foot Locker ads featured in here in any case (although they are all pretty much awesome):

Brilliant ad nevertheless and based on equally great ad as well. Now the situation has naturally changed and the match will be happening. Or is it?

Sequels don´t work in advertising, when you just try to duplicate the success of previously successful ad. However if there is opportunity to continue the story and it is still based on strong insight and great idea, you should not change your focus too soon either. The most challenging part in advertising and life in general is to know when it is time to turn on a new leaf.

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