Anatomy of An Insight: Hungry Jack´s Pack That Scares Birds

It is an award season and there is a sudden torrent of relatively dubious case study videos popping up. Not any idea is the following campaign really executed, but it would be awesome if it would be. Some brilliant and functional packaging design shown in here:

Hungry Jack’s – The Pack That Scares Birds from Sarah Parris on Vimeo.

Insight: There is not anything better than eat junk food outside. Unfortunately almost anywhere from Helsinki to Singapore birds are ruining that experience. Pigeons and other parasitic birds are shameless and aggressive in attacking your meal. When shooting is (unfortunately) out of question, we need different solutions to keep pests away from our fries.

The solution shown in this video looks valid at least based on my experience on building scarecrows. Unfortunately birds tend to get accustomed to many of these methods, so it would be interesting to know how long the holographic packaging actually scares the birds.

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