Anatomy of An Insight: Horse With Harden

horsewithharden

NBA season is starting soon and it will be super interesting.
Kobe and Derek Rose are back and Lebron is back in Cleveland.
From advertising perspective I have really enjoyed the James Harden & Foot Locker collaboration, which has resulted in many entertaining ads like “Short Memory”-series:

Charles Barkley is the greatest player ever and the most funniest commentator as well:

Pt.2 shows that sequels don´t ever work in Internet:

However, one of the more innovative campaigns was James Harden playing HORSE with Interwebs:

Insight: It is the age of YouTube celebrities. With enough time, you are able to do a trick shot that even the best NBA players cannot nail in one go. Opportunity to flex your special shot against James Harden is just too tempting.

It is always tricky for a brand to get people to engage to their competitions. When you can provide exposure and fame to the participant, the devoted fans will deliver. When you have people investing their time and putting their best effort to the campaign it will become interesting content for those who just want to consume the entertainment.

I have to say I like James Harden more as an advertising person than player, because this Beard Guru ad for NBA 2K15 is hilarious as well:

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