This is a casual observation about men & women:
You should not let men try to invent charity campaigns. Basically they are just excuses to do stupid things legitimately (which men do in general without any higher goal). Usually this involves either making yourself look dumb and spreading the word in Internet:
Case-in-point #1: Movember
November is the month, when guys get their inner Hell´s Angel or Village People, (depending on the moustache style) out. How many actually know that the “idea” for this is to raise awareness of prostate cancer?
Case-in-point #2: #Cockinasock
Basically guys are taking pictures with socks covering their penises, posting them on Internet and hashtagging them with #cockinasock. Apparently this should raise awareness to testicular cancer. Or guys just some sort of excuse to practice their exhibitionism.
I am all for having fun and giving money to good causes as well*, but somehow it just feels fishy to me. Grow moustache and put the cock in the sock because you feel like it. You do not need charity to be your Trojan horse to do it. Men should not need any reason for exercising the acts of stupidity.
Be a man: do idiotic things because it is in your nature and it feels great!
*Although there are some good arguments why awareness campaigns are waste of time & money.