Tag Archives: christmas

Nov 21 2016
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Advertising, Digital Strategy, Insight

Anatomy of An Insight: Jet.com Careculator

They say that it is better to give than to receive. Those people are wrong. Best thing is minimize the amount you are spending in others so that you can spend more on yourself:

Insight: The more you love someone, the more you feel like you have to spend on them. But it is actually hard to estimate how much you should spend for presents. Especially during christmas you feel stressed on buying the presents to your loved ones. and ensuring that you do not go overboard but also don´t lowball. What if there would be an easy way to calculate friend or family member has to you?

careculator

e-Commerce site Jet.com Careculator calculates the “value” of your friends and family based on how much they have interacted with you in Facebook. Then naturally it will recommend products from Jet.com that fit to that particular price range.

It will be interesting Christmas, as algorithm said that my present to my wife needs to only be 0.66 dollars.

Disclaimer: This campaign has been done by R/GA New York

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Dec 10 2014
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Advertising, Insight, Planning

Anatomy of An Insight: The Hoop

Mulberry has done the best Christmas ad as it strikes just the right chord with its take on the Christmas materialism. More on a tearjerker side, this ad really made me emotional. Either it is because of my eternal love of basketball, reminiscing my grandfather building me a basketball backboard or thinking about my goddaughter getting older; this ad from Dick´s Sporting Goods really lifted my holiday spirit.

Insight: Best gifts might change your life, both for the giver and receiver.

I remember when I got my first proper running shoes (Nike, of course), Snoop´s first album, first great dinner in proper fine-dining restaurant or a 10-time card for hot yoga. These gifts nudged me to certain direction in life and also strengthened the passion I have for the best things in life (sports, hiphop, food). I am eternally grateful for those gifts. They are also great demonstration on how things make you happy. If they don´t, you just are not getting the right things.

In this ad, the hoop serves as a metaphor for the relationship of father and daughter and how basketball is the glue between them. Right gift at the right time can help to retain the relationship and also elevate it to the next level.

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Nov 11 2014
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Advertising, Insight, Planning

Anatomy of An Insight: Mulberry #WinChristmas

“The worst gift I was given is when I got out of rehab that Christmas; a bottle of wine. It was delicious.”
-Craig Ferguson

While John Lewis and Coke do the sentimental sugarcoated Christmas ads, it is Mulberry who does the most authentic and snarky Christmas ad. It is done by adam&eve, who have also done the John Lewis ads. This is a great manifestation that great agencies are not just one-trick ponies (or unicorns):

Insight: Christmas is a material holiday.

Yes, there is some religious aspect to it for those who are into those things.
Yes, it is nice to spend time with your family
Yes, it is awesome to eat all those weird Christmas foods you would not eat any other time of the year.

But, at the end of the day, the Christmas is about presents. It is unadulterated celebration of capitalism and consumption. Forget all “the thought behind the gift is what counts” –bullshit, the greatest gifts are well-known brands with good resale value. Actually based on the studies people appreciate more presents they have asked for instead of surprises. Like my good friend summarized it couple of Christmas ago:

“This year we should buy some proper presents and not any of those self-made ones”

 I have once bought Mulberry bag as a present and I have probably never gotten such a good response for a gift. Not even when I tried to top it up next year with unicorn.

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