Right after Thailand declared a state of emergency and the unrest in Bangkok increases, I received this mailer from Booking.com yesterday:
Did it caught my attention?
Yes.
Did it make me want to book flights or hotel to Bangkok.
No, not really.
I have partied before in Bangkok, but the current party is not really something I would consider right now.
Lesson for the marketer: Targeting your message is not enough, you have to remember the timing of the message as well.
Stand-Up Strategy 