Cyberchondria is a growing concern among many healthcare practitioners as patients can now research any and all symptoms of a rare disease, illness or condition, and manifest a state of medical anxiety.
I seldom get sick, but when occasionally I start to feel under the weather I will enter to full-fledged hypochondria. After entering the rabbit hole of Google searches I will be convinced that I have gotten some weird tropical disease and I am on my way to early grave. Knowledge is power, but quite often knowing too much about potential diseases will just result in increased anxiety. To tackle this common behavior, the healthcare app Babylon has launched a new outdoor campaign “Don´t ask the internet. Ask a real doctor”:
Insight: People find visiting their doctor cumbersome, so they try to self-diagnose themselves with Google and avoid doctor visits as long as possible. This results in false diagnoses and growing unsubstantiated fear about potential problems.
Good campaign idea combining the humans need of convenience and rising cyberchondria. Babylon health app provides diagnoses from fully qualified GPs (with some AI) to your mobile phone, so you can get authentic info but don´t need to physically visit doctor: