I love when you make a blatant product announcement interesting:
Insight: Snoop is Doggy Dogg and Burger King has introduced hot dogs, see the connection?
Sometimes you just let people know that you have a new product out. You use celebrities to borrow relevance so that people will listen and then you ensure that your content is genuinely funny or moving. This “internal training video” definitely made me laugh, starting from the smoky entrance of Snoop D-O-double G.
Stand-Up Strategy 