Anatomy of An Insight: Grilled Dogs Featuring Snoop Dogg

I love when you make a blatant product announcement interesting:

Insight: Snoop is Doggy Dogg and Burger King has introduced hot dogs, see the connection?

Sometimes you just let people know that you have a new product out. You use celebrities to borrow relevance so that people will listen and then you ensure that your content is genuinely funny or moving. This “internal training video” definitely made me laugh, starting from the smoky entrance of Snoop D-O-double G.

Advertisements
Tagged , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: