“Pornography was the unacknowledged “killer app” of the World Wide Web, not to mention the printing press, photography, and video before it.
The vibrator was the first handheld electrical device, predating the cellphone by century. Scooters took off in postwar Europe, particularly Italy, because they let young couples get away from their families.
Facilitating dating was surely one of the “killer apps” of fire when Homo Erectus discovered it a million years ago; and equally surely, a key driver of increasing realism in humanlike robots will be the sexbot industry.
Sex just seems to be the end, rather than the means, of technological evolution”
Pedro Domingos (Master Algorithm)
Sometimes the most basic needs are driving the consumer behavior. Many marketers fail taking into account those animal urges that still largely are driving us. As marketers try to stay politically correct, they will come up with lukewarm insights that are not really rooted in true human behavior. Tinder is growing in conservative countries like Indonesia & India, although it has not been that widely acknowledged. Humans are always humans, no matter where you are from.
People are driven by lust, hunger, jealousy and greed. Your brand might not be about those things, but if you fail to understand the real motivations you will not be able to make the connection with your audience.