Just when you thought that all the advertising is lacking the feeling, media innovation and overall passion, you come across to this fine out-of-home execution from Sheffield.
I assume that Lisa did the strategy and concept for this. This has important lessons for us professionals as well:
- Content: Don´t write for the masses. Write for the one person in mind. The succinct and sharp message trumps the visual gimmicks.
- Context: Know your audience behavior and habits and tailor your message according to that. Do not only generally target traffic, know whether your audience is on their way or way back from work.
- Go big or go home: With small media budget, it is better to invest in one big thing than to spread yourself too thin.
Great example that even traditional advertising can still move and surprise.