Anatomy of An Insight: Pampers Pooface

Sometimes your whole ad can be filled with the most obvious clichés and it still works:

Insights:

  • Everything looks more epic in slow motion.
  • Everything sounds more epic with “Also Sprach Zarathustra” as a soundtrack.
  • Babies are cute even when they are releasing the brown trout.

It takes skill to be totally predictable, but still totally on point.

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