Anatomy of An Insight: Norwegian Airlines “The Flag of Flags”

The week filled with flying and airlines continues.

Having been part of the team doing Norwegian launch in Finland, I am delighted that there is still creativity behind the brand in Nordics. This  brilliant print ad comes from M&C Saatchi, Stockholm (probably the first print I have featured in here):

norwegianflagoftheflags

Insight: There are over six flags (Indonesia, Poland, Finland, France, Netherlands & Thailand) in the flag of Norway. Norwegian Airlines is Norwegian company (duh) and after 2013 they are also flying long haul to Thailand (European cities being short haul. What would be better way to showcase new flight discounts than put them inside the Norwegian flag?

Is this original idea?

Definitely not.

Is this a great advertisement?

Definitely yes. It has the element of surprise and delight that great advertisements have. Besides great creative hook it still does the hard sell as well. Although you would not get the trick of the ad, you would still get the fare destinations and discounts. This separates this particular ad from certain previous ads playing with flags inside flags.

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