Behind Every Brilliant Brand, There is A Brilliant Person

“When you have found a good client, do not let her go even if she switches a company”

This advice struck me early in my advertising career. Every time I meet a person who impresses me, I make a mental note to follow her career and to keep in touch (at least add as a LinkedIn contact). Mainly it is to test my judgment of people and you never know when your paths cross again. Generally it is also more pleasant to work with brilliant people than mediocre ones.

Great people tend to do great things whenever they are. They make strong brands stronger and can uplift the more tepid ones. If you have a strong brand, the occasional assholes cannot generally ruin the legacy. The rotten apples can permanently damage the weaker brands.

Advertising business is a people business. Being happy and successful in your work is relatively easy if you follow the following five steps:

  1. Maximize the amount of time spend with brilliant people.
  2. Minimize the time spent with idiots, bullies and psychopaths (unless latter ones are really brilliant).
  3. Stay in touch with the great people you have met during your career.
  4. Avoid the horrible people you have met during your career.
  5. Constantly meet new people. It is like shooting in basketball: The more you meet new people, the more opportunities you have to meet great people as well.

Your success seldom is about what you know but whom you know and with whom you have the opportunity to work with.

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