Anatomy of An Insight: Base + Spotify PartyDrone

I thought that everything there were left to say about drones was in this ad:

Luckily I was wrong, because this is really nice:

Insight: Many festival sponsors try to catch the attention in the actual festival area. That is hard, as you are competing of the attention with the main attractions: the bands. Therefore wise marketer uses places that are not that contested. Like in this case the route to the actual festival area. Especially in the Nordic music festivals, camping area is quite untapped potential for many marketers and people actually craving for entertainment. Personalization was nice added bonus, but I think that just bringing music and entertainment to places which do not have those, is a great insight and idea.

I see potential for this idea to be used in further campaigns for Spotify as well and not just a one-off. In general, I feel that Drones are perfect fit for surprise and delight –campaigns. Just as long you remember that drone is not the actual idea, but what inspiring, innovative and insightful you can do with the drone.

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