Recently there has been lots of hype about people going on digital detox. Digital detox means that you stay away from your mobile, computer and social media channels for a pre-determined time and then brag about it afterwards in digital channels.
Talk about contradiction in terms.
Generally people can do whatever they want with their life and time. I am also all for people living without digital devices for real. It is everyone´s individual choice and I celebrate that. Digital detox however is just lame attempt to have the cake and eat it too. The problem is that all this hoopla around people going back to the Stone Age blurs the real story around digital:
Digital devices and Internet has made our life better.
This is true to technological advancement in general. Life is better now than it was hundred years ago. Period. Every year people are becoming healthier, happier and more productive.
Thanks to the technology.
As technology develops people develop as well. Before some Luddite turns up the example of atom bomb, I would like to quote Kevin Kelly from his brilliant book “What Technology Wants”:
“The world does not need to be perfectly utopian to see progress. Some portions of our actions, such as war, are destructive. A bunch of what we produce is crap. Maybe nearly half of what we do. But if we create only 1 percent or 2 percent (or even one-tenth of 1 percent) more positive stuff than we destroy, then we have progress”
This the reason why ads like these make me sick:
Yes, it is annoying if your friend is meddling with his phone during your lunch. Or maybe you are just boring? Or whatever happened to the plain old firm saying: “Stop checking your phone”.
Digital detox and ad like this Coke example spread the message that we are digital slaves not capable of control it. This message is wrong and also destructive.
We are the masters of digital devices and social networks.
We can control them and we can control ourselves as well.
That is why I urge everyone to digital retox.
The more we use new digital devices, connect with each other and are open to the future, the more we will develop as a human beings.