Speaking of retargeting, this creepy ad popped in my screen today:
No, I do not remember that one time I visited your weird site. And even if I would remember, I would surely want to forget that time. Why I would want to visit sites with bald guys with glasses with weird look on them? Was I drunk? Is there something else I should remember? Or try to forget?
I did not click the ad, although I googled the company. Apparently they are company offering retargeting services. Go figure. Probably visited their site when I was writing the post about retargeting last week.
Catching the attention is one thing.
Catching relevant attention which converts to engagement is other.
The latter requires more finesse.